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ABOUT US

Family Is Who
We Are

Every event has an end, but the relationships we build along the way are everlasting.

LRAV family group photo at Firstsource 2026
Our Story

At LRAV, we believe in cultivating an environment of family. What does that look like in practice? Well, we believe that family extends beyond the relationships you have with your spouse, kids and immediate blood family members. Our team really is like a family; we strongly hold the belief that when you build trust, love and care between team members the work you do together is lighter and relationships we foster today are for a lifetime. We genuinely enjoy each others company both at work and outside of it.

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But family for us doesn’t just stop there. With trust, respect, and honesty at the core of our focus, our relationships surpass business. We want our clients, vendors, freelancers and partner companies to all feel as though they are a part of the family. All working together for a bigger picture! Every event has an end, but the relationships we build along the way are everlasting. LRAV is all about the journey, meeting new family members along the way, growing together, and striving to reach the same destination.

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Who We Are

Success Is What LRAV Delivers

Mission
To create unforgettable experiences that bring people together as family through relentless innovation and world-class execution.
Vision
To become the world’s most trusted live event company by creating lasting memories through innovation and building relationships that become family.
Values
These values define who we are, how we think, how we work, and why we exist.

Family Comes First

People matter more than projects. We care for our team, clients, partners, and community as family because every relationship matters.

Together We Win

Great things are accomplished together. We communicate openly, support one another, and celebrate success as one team.

Integrity Above All

We do the right thing, even when no one is watching. Trust is earned through honesty, transparency, and accountability.

Change Your Perspective

You can’t always change the situation, but you can choose how you see it. A new perspective often reveals new opportunities.

Tomorrow Starts Today

Technology never stands still, and neither do we. We embrace innovation before the world expects it.

Never Stop Improving

Every event teaches us something. We embrace change because growth never stops.

Excellence Is The Standard

We don’t settle for good enough. Excellence is achieved through relentless attention to every detail.

Own The Outcome

We take responsibility, solve problems, and finish what we start. Solutions over excuses.

Take Pride In Your Work

Your work represents you and the family. Every detail reflects your pride, your reputation, and our legacy.

Create Memories That Last Forever

We exceed expectations because unforgettable experiences are why we exist.

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OUR TEAM

Meet the LRAV Family

Team Grid
Luis Rivera II

Luis Rivera II

Owner & Founder

Maverick Mora

Maverick Mora

Chief Executive Officer

Ivey Rivera

Ivey Rivera

Chief of Finance

Rick Mora

Rick Mora

Chief of Operations

Michael Norton

Michael Norton

Chief Information Officer

Rafael Alvarado

Rafael Alvarado

Chief Technology Officer

Luis Adams

Luis Adams

Concert & Touring Director

Lauren Martinez

Lauren Martinez

Project Manager

Dae Crenshaw

Dae Crenshaw

Marketing Director

Thaovy Le

Thaovy Le

Website Manager

John Egner

John Egner

Lighting Technician

Isaac Young

Isaac Young

Warehouse Manager

Jessica Rivera

Jessica Rivera

Facilities Director

Jaii Cancel

Jainel Cancel

Commercial Driver

Coming Soon

Antonio Holley

Warehouse Technician

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